The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- ISBN-10
- 0307887898
- ISBN-13
- 9780307887894
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2011
- Publisher
- Currency
- Author
- Eric Ries
Description
Outlines a revisionist approach to management while arguing against common perceptions about the inevitability of startup failures, explaining the importance of providing genuinely needed products and services as well as organizing a business that can adapt to continuous customer feedback.
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Other editions
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- 2011-09-13
- 338 pages
- Ebook
- Crown Currency
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