Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
ISBN-10
030795160X
ISBN-13
9780307951601
Series
Brick by Brick
Category
LEGO toys
Pages
330
Language
English
Published
2013
Publisher
From the book: BRICK BY BRICK: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry. Copyright 2013 by David C. Robertson. Published by Crown Business
Authors
Bill Breen, David Chandler Robertson

Description

In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Race to the Golden City
    Race to the Golden City
    By Allison Lassieur

    When Sensei and Takeshi think that Hitomi should not be a part of the EXO-FORCE team since it is too dangerous for a girl, Hitomi decides to prove them both wrong by searching for a code that could defeat the robots.

  • LEGO EXO-FORCE Collector's Guide
    By Allison Lassieur

    This full color guide features all your favorite battle machines, pilots, and of course, the ruthless robots. In this official guide you'll find out about: the expertly trained Exo-force team pilots and battle machines.

  • Lego Star Wars: The Visual Dictionary
    Lego Star Wars: The Visual Dictionary
    By Jason Fry, Kindersley Dorling, Simon Beecroft

    This revised edition of LEGO Star Wars- The Visual Dictionaryis updated throughout to show all the new sets and innovations in LEGO Star Warsfrom 2009 to 2014.

  • Lego Star Wars Visual Dictionary
    By Jason Fry, Simon Beecroft, Simon Hugo

    Lego Star Wars Visual Dictionary

  • LEGO Star Wars Visual Dictionary New Edition: With Exclusive Minifigure
    LEGO Star Wars Visual Dictionary New Edition: With Exclusive Minifigure
    By Dorling Kindersley Publishing Staff, Jason Fry, Simon Beecroft

    Presents the Star Wars line of LEGO action figures and playsets, detailing a history of the toy line and how each playset connects to the events in the Star Wars films.

  • Build It!: Medieval World
    Build It!: Medieval World
    By Jennifer Kemmeter

    Inside Build it! Medieval World, you'll find a range of creative models to put together, created using bricks that LEGO obsessives may already have at home -- from castles to dragons, princesses to knights, and much more.

  • Lego Star Wars Villains Ultimate Sticker Book
    Lego Star Wars Villains Ultimate Sticker Book
    By Dorling Kindersley Publishing Staff

    Lets you meet the deadliest villains in the LEGO Star Wars Galaxy and explore their evil schemes and plots. Based on the LEGO Villains, this book includes colourful images and easy-peel stickers.

  • LEGO MINIFIGURE HANDBOOK.

    LEGO MINIFIGURE HANDBOOK.

  • The Ultimate Ninja Training Manual
    The Ultimate Ninja Training Manual
    By Meredith Rusu

    Find out how to survive and thrive as a spinjitzu warrior and then test your skills with some brain-boosting activities.

  • LEGO Minifigure Mission
    By Tori Kosara

    LEGO Minifigure Mission