Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
ISBN-10
0307951618
ISBN-13
9780307951618
Series
Brick by Brick
Category
Business & Economics
Pages
305
Language
English
Published
2014-06-24
Publisher
Currency
Authors
Bill Breen, David Chandler Robertson

Description

Reveals how the LEGO company was nearly pushed financial collapse by the advice of professional consultants, explaining how the company adapted the "Seven Truths of Innovation" to rebuild a stronger and more competitive business.

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