The Victory Lab: The Secret Science of Winning Campaigns
- ISBN-10
- 0307954803
- ISBN-13
- 9780307954800
- Category
- Political Science
- Pages
- 385
- Language
- English
- Published
- 2013
- Publisher
- Broadway Books
- Author
- Sasha Issenberg
Description
An energetic assessment of how a team of academics, statisticians and strategists are reshaping today's political campaigns explores war room strategies based in behavioral psychology and randomized experiments, offering insight into the campaigns currently being run such political figures as Barack Obama, Rick Perry and Mitt Romney.
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