This is a report of a program of coordinated systematic research on variables determining the effects of persuasive communication.
Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.
... health information . Journal of Communication , 54 , 337-354 . Eagly , A. H. , Wood , W. , & Chaiken , S. ( 1978 ) ... women who fight abortion rights . The New York Times , 1 , 17 . Greenberg , B. S. , & Miller , G. R. ( 1966 ) . The ...
In P. A. M. Van Lange, A. W. Kruglanski, & E. T. Higgins (Eds.), The handbook of theories of social psychology (pp. 246–266). London: Sage. Petty, R. E., Briñol, P., Loersch, C., & McCaslin, M. J. (2009). The need for cognition.
Williams , D. L. , & Boster , F. J. ( 1981 , May ) . The effects of beneficial situational characteristics , negativism , and dogmatism on compliance gaining message selection . Paper presented at the annual meeting of the International ...
This series covers topics in interpersonal, small-group, organizational and mass communication.
... Persuading people to have safer sex: Applications of social science to the AIDS crisis. Mahwah, NJ: Erlbaum. Perloff, R. M., & Brock, T. C. (1980). “ . . . And thinking makes it so”: Cognitive responses to persuasion. In M. E. Roloff ...
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
Niederdeppe, J., Kim, H. K., Lundell, H., Fazili, F., & Frazier, B. (2012). Beyond counterarguing: Simple elaboration, complex integration, and counterelaboration in response to variations in narrative focus and sidedness.
The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.
Levin, I. P. (1987). Associative effects of information framing. Bulletin of the Psychonomic Society, 25(2), 85–86. Levin, I. P., Schnittjer, S. K., & Thee, S. L. (1988). Information framing effects in social and personal decisions.