Communication and Persuasion: Psychological Studies of Opinion Change

Communication and Persuasion: Psychological Studies of Opinion Change
ISBN-10
0313233489
ISBN-13
9780313233487
Series
Communication and Persuasion
Pages
315
Language
English
Published
1953
Publisher
Greenwood Press
Authors
Irving Lester Janis, Harold H. Kelley, Carl Iver Hovland

Description


This is a report of a program of coordinated systematic research on variables determining the effects of persuasive communication.

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