The New Handshake: Sales Meets Social Media
- ISBN-10
- 0313382719
- ISBN-13
- 9780313382710
- Category
- Business & Economics
- Pages
- 204
- Language
- English
- Published
- 2010
- Publisher
- ABC-CLIO
- Authors
- Barbara Giamanco, Joan C. Curtis
Description
This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. * Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking * Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior * Includes ten ways to boost ROI using the "New Handshake" methods * Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn * A complete bibliography serves as a handy resource guide
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