This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. * Key document excerpts from legislation, proposed legislation, doctrine, reform proposals, and policy documents * A glossary of terms * An annotated bibliography of proposals and recommendations for strategic communication/public diplomacy reform
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.
This experiment focused on 689,000 users and whether or not people were feeling positive or negative about what they were viewing on their timeline (Booth, 2014). In essence, Facebook was able to manipulate and filter information, ...
The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome.
The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication ...
Lennard presents the IMPACT Paradigm—Intending, Messaging, Presence, Attending, Connecting, and Together—in the first part of the book explaining the benefits of using a single framework for all strategic communication.
Boston: Pearson. Bell, R.A., and J.A. Daly. 1984. “The Affinity-Seeking Function of Communication. ... J. Shuster, B. Hixson, and C. del Rio. 2010. “The Likelihood of Participation in Clinical Trials Can Be Measured: The Clinical ...
The Art of Strategic Communication James P. Farwell. 13. Mark Penn with E. Kinney Zalesore, Microtrends (New York: Twelve, 2007), and personal discussions with ... See also Margaret Thatcher, The Downing Street Years (New York: Harper ...
Emphasize embracing messages, not hard-sell messaging. The point of social media is to be social, not to bombard people with paid ads trying to make a quick sell. Social media is about building relationships that could ultimately turn ...
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century.
This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning.