Branding the Candidate: Marketing Strategies to Win Your Vote
- ISBN-10
- 0313394059
- ISBN-13
- 9780313394058
- Category
- Business & Economics
- Pages
- 209
- Language
- English
- Published
- 2011-07-15
- Publisher
- ABC-CLIO
- Authors
- Jeff Bergner, Lisa D. Spiller
Description
American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. • "Promise meters" with which to evaluate candidate campaign promises and marketing strategies • Charts and tables that summarize information about political marketing, including presidential campaign slogans, political fundraising regulations, and results • Sidebars highlighting campaign quotes and calling out key points • Enlightening, chapter-by-chapter summaries of lessons learned to empower voters to resist political campaign marketing manipulation
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