Basic Marketing
- ISBN-10
- 0314071458
- ISBN-13
- 9780314071453
- Series
- Basic Marketing
- Category
- Business & Economics / General
- Pages
- 369
- Language
- English
- Published
- 1996
- Publisher
- West Publishing Company
- Authors
- Michael D'Amico, William G. Zikmund
Description
This text condenses the material found in Zikmund's Marketing, 5e to include all key topics without the boxes and end-of-chapter cases. This text gives professors the opportunity and flexibility to add their own material and still provide coverage of the essential topics.
Get the book
Other editions
-
- 2013-02-25
- 784 pages
- Paperback
- McGraw-Hill Education
-
- 2013-02
- 832 pages
- Paperback
- McGraw-Hill Europe
Similar books
-
Social Change Philanthropy in America
By Alan RabinowitzRabinowitz examines the experience, operational practices, and future prospects of philanthropists who have been involved in funding national campaigns and grassroots organizations that focus on social change concerns over the past 30 years ...
-
繁榮的悖論: 如何從零消費、看似不存在的市場，突破創新界限、找到新商機
By 艾弗沙．歐久摩（Efosa Ojomo）, 凱倫．狄倫（Karen Dillon）, 克雷頓．克里斯汀生（Clayton M. Christensen全球最受推崇創新大師 克里斯汀生最後代表作： 越絕望的地方，越有潛力！ 用反直覺的方法發現數據看不到的全新客群， 在意想不到的地方創造新成長市場，向上流動！ ...
-
镶嵌: 社会网与经济行动
By （美）马克．格兰诺维特本书共收录格兰诺维特六篇代表性论文, 向国内读者介绍社会关系网络与经济行动间的关系, 也就是新经济社会学和关系管理学的一些主要理论概念.具体内容包括:经济行动与社会结构 ...
-
搖滾經濟學: 解開超級巨星與暢銷商品推手的7大祕訣， 既酷又殘酷的全新成功法則讓你成為最厲害的1%
By 亞倫･克魯格（Alan B. Krueger）康諾利(Marie Connolly)和我一起在2005年的一篇論文中,首創了「搖滾經濟學」這個詞,之後《今日美國》誤以為那是我獨創的新字眼。[19]雖然她和我的確分別想過有無更貼切的字彙,但差不多就在我們兩人的朋友史蒂夫.李維特(Steve Levitt)和史蒂芬.
-
周一清晨半小时中层领导课
By 福斯特本书致力于培养敬业忠诚、主动做事且不用上司交待的优秀中层领导者，指导了授权艺术、减少沟通障碍、新管理模式等管理问题。
-
Trade Wars Against America: A History of United States Trade and Monetary Policy
By William J. GillA History of United States Trade and Monetary Policy William J. Gill. The press played the successful supply ... Douglas MacArthur had sprung his amphibious end run around the Communist lines with the surprise landing at Inchon .
-
A Theory of Goal Setting & Task Performance
By Edwin A. Locke, Gary P. LathamApplied Precursors The strand of thought stemming from the field of management started with Frederick W. Taylor , the father of Scientific Management . He published his major work , the Principles of Scientific Management , in 1911 ...
-
隱性優勢: 限制可成為機會，弱點也可以成為獨特資產， 善用自己所有條件發光
By 黃樂仁（Laura Huang）世界是不公平，你更要學會拉自己一把！ 哈佛大學商學院第一位台裔女教授 教你化阻力為助力的能力，躋身機會圈！ 你是否曾覺得辛苦付出總是被辜負，別人不了解你有多努力？ ...
-
Corporate Giving Directory 1999
By Taft Group, Mich.)The company gives priority to organizations that enhance conservation of energy and natural resources and environmental education efforts . " “ United Way is supported extensively by the company and its employees through annual ...
-
Rising Above Sweatshops: Innovative Approaches to Global Labor Challenges
By Richard E. Wokutch, Denis Arnold, Laura P. HartmanIntroduces the current global labor milieu and showcases innovative solutions via original case studies.