No , said Marshall , your mentors inhabit a backwater . The fields of force no longer emanate from Oxford . A PhD ; and it had better be from Yale , where his friend Cleanth Brooks had just been installed as doyen of the New Criticism .
Now in a fifth edition, Rhetoric in Popular Culture provides an in-depth insight into rhetorical theory and how this can be applied to a spectrum of contemporary issues in daily life, with updated examples, recent scholarship on pop culture ...
In other words, Lanham uses signals theory to discuss how humans use technology for a spectrum of rhetorical purposes as signals that allow other humans to process and interpretinformation in various ways. On the signal spectrum, ...
This book arises from a symposium held in Oxford to consider the most fruitful trajectories of rhetoric in the 21st century.
Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm.
Unlike many other genre systems, however, it accommodates so broad a spectrum of rhetorical situations and such complex interactions that relationships between communicative purpose and discourse community tend to blur.
One can read any given Insight practice on a spectrum of Holism that runs parallel to a spectrum of Modernism, where a practice travels on both tracks simultaneously. And though it's tempting to put both rhetorics on the same spectrum, ...
Therefore, greenwashing rhetoric is thoroughly intertwined with neoliberalism; and this is evident in Brownback's attempt ... Understanding greenwashing as a spectrum of rhetorical strategies provides the critic with a few advantages.
Such changes create lines of force that may be exploited by canny rhetors looking to wield rhetorical power. Crowley's abstraction to a spectrum elides somewhat the multiplicity of argumentative communities that may be party to single ...
This timely book details the theoretical and practical elements of political rhetoric and their effects on the interactions between politicians and the public.
Rhetorical Terms and Concepts: A Contemporary Glossary