Change: How to Make Big Things Happen
- ISBN-10
- 0316457345
- ISBN-13
- 9780316457347
- Series
- Change
- Category
- Social Science
- Pages
- 320
- Language
- English
- Published
- 2021-01-19
- Publisher
- Little, Brown Spark
- Author
- Damon Centola
Description
How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book. Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.
Get the book
Other editions
-
- 2021-06-02
- 240 pages
- Paperback
- John Wiley & Sons
-
- 2021-05-04
- 240 pages
- Ebook
- John Wiley & Sons
-
- 2021-05-04
- 240 pages
- Ebook
- John Wiley & Sons
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