Business Research Handbook: Methods and Sources for Lawyers and Business Professionals

ISBN-10
0316808814
ISBN-13
9780316808811
Category
Business & Economics
Pages
1860
Language
English
Published
1996
Publisher
Aspen Publishers
Author
Kathy Shimpock-Vieweg

Description

Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain -- The most cost-effective ways to take advantage of today's electronic media resources -- Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You'll find Business Research Handbook designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties -- Investigate potential business partners or competitors -- Engage in marketing research -- Compile a company profile -- Locate expert witnesses and verify credentials -- And much more.

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