Public Relations: Strategies and Tactics
- ISBN-10
- 0321015479
- ISBN-13
- 9780321015471
- Series
- Public Relations
- Category
- Business & Economics
- Pages
- 584
- Language
- English
- Published
- 1998
- Publisher
- Addison Wesley Publishing Company
- Authors
- Dennis L. Wilcox, Phillip H. Ault, Warren Kendall Agee
Description
Describes the principles of public relations practice. Explains the techniques used to carry out the principles. Defines the ethical standards professionals should adopt.
Get the book
Other editions
Similar books
-
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
By Janis Teruggi Page, Lawrence J. ParnellIntroduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment.
-
Public Relations
By Edward L. BernaysPublic relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world.
-
An Overview of the Public Relations Function
By Shannon A. BowenAnderson, F., & Hadley, L. (1999). Guidelines for setting measurable public relations objectives. Institute for Public Relations, retrieved February 6, 2010, from http://www.instituteforpr.org/ipr_info/measureable_public_objectives ...
-
Excellence in Public Relations and Communication Management
By James E. GrunigThis book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation.
-
The Public Relations Firm
By Stacey SmithThis book is intended for a broad audience including students and faculty in public relations programs and practicing business executives.
-
Effective Public Relations
By Scott M. Cutlip, Allen Harry CenterEffective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the...
-
The Practice of Government Public Relations
By Mordecai Lee, Grant Neeley, Kendra StewartWhile no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
-
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress
By Bradford FitchIn this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples.
-
Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
By Ronald D. SmithStrategic Writing for Emerging and Established Media Ronald D. Smith ... Public relations writing: Form and style (10th ed.). Wadsworth. ... 10 steps to writing a vital speech: The definitive guide to professional speechwriting.
-
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
By Janis Teruggi Page, Lawrence J. ParnellAn example of a prompt and effective response to litigation was the “seasoned beef” ingredients lawsuit filed against Taco Bell. The company was well prepared due to its policy of monitoring consumer feedback and having a litigation ...