China's New Culture of Cool: Understanding the World's Fastest-growing Market
- ISBN-10
- 0321453441
- ISBN-13
- 9780321453440
- Category
- Business & Economics / Marketing / General
- Pages
- 139
- Language
- English
- Published
- 2007
- Publisher
- New Riders
- Authors
- Cynthia Chan, LiAnne Yu, Christopher Ireland
Description
When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences--especially its urban youth.
Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle--food, style, home life, and mobility--they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.
Get the book
Other editions
-
- 2006-08-18
- 152 pages
- Ebook
- Pearson Education
Similar books
-
A Social History of the Chinese Book: Books and Literati Culture in Late Imperial China
By Joseph P. McDermottJiangsu Province), 214n25, 215n37 Yixing juji !, 76 Yixue qimeng !, 93 Yongle , Emperor, 127 Yongle dadian !, 127, 222n144, 244n94 You Mao , 51, 54, 76, 129, 135, 139, 153, 154, 155 Yu Bian , 153 Yu Canzheng , 83, 135 Yu Renzhong ...
-
Rise of the DEO: Leadership by Design
By Christopher Ireland, Maria GiudiceThe book lays out—graphically and through example—how DEOs run their companies and why this approach makes sense now.
-
Brand New China: Advertising, Media, and Commercial Culture
By Jing WangThis book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States.
-
Ting Wen-chiang: Science and China's New Culture
By Charlotte FurthTing Wen-chiang: Science and China's New Culture
-
China's New Cultural Scene: A Handbook of Changes
By Marie Claire HuotThis very Chinese - language play on words and their referents loses much in translation because ... critic Zhang Yiwu heralded the performance as the death of modern Chinese theater and the beginning of a new culture without idealism .
-
What Chinese Want: Culture, Communism and the Modern Chinese Consumer
By Tom DoctoroffA sweeping examination of contemporary Chinese consumer behavior explains the complex differences between Chinese and Western culture while revealing how marketers and businesses can take advantage of current opportunities.
-
Culture and Customs of China
By Richard GundeExamines Chinese religious rituals, literature, performing arts, fine arts, food, clothing, architecture, housing, family life, holidays, festivals, and social customs.
-
Pop Culture China!: Media, Arts, and Lifestyle
By Kevin LathamChina's new voices: Popular music, ethnicity, gender and politics, 1978–1997. Berkeley, CA: University of California Press. Barmé, G. 1999. In the red: On contemporary Chinese culture. New York: Columbia University Press. de Kloet, ...
-
Chinese Femininities, Chinese Masculinities: A Reader
By Susan Brownell, Jeffrey N. Wasserstrom, Thomas LaqueurChinese Literature: Lydia H. Liu
-
Family Resource Management
By Tami James Moore, Sylvia M. AsayChina's new culture of cool: Understanding the world's fastestgrowing market. Berkeley, CA: New Rider's Press. Zimmerman, E. (1964). Introduction to world resources. New York: Harper & Row. Zuckerman, M. (2000). Are you a risk taker?