Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals. Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions. In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy. To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach. Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for ISBN-10: 0133457087/ ISBN-13: 9780133457087. That package includes: ISBN-10: 0321566440 / ISBN-13: 9780321566447 Managerial Economics ISBN-10: 013314612X / ISBN-13: 9780133146127 MyEconLab -- NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.
Also available with MyEconLab® MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
"This book begins by teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect ...
Managerial economics is the application of economic principles to topics of concern to managers. This textbook develops a framework for predicting managerial responses to changes in the business environment.
With new discussions, mini-cases, and exercises in the 3rd Edition, students are well-prepared to apply what they've learned in the text and class to their decision-making in the real world. For courses in managerial economics.
Managerial Economics and Strategy, Student Value Edition
With new discussions, mini-cases, and exercises in the 3rd Edition, students are well-prepared to apply what they've learned in the text and class to their decision-making in the real world.
In a hotly contested recent merger proposal, the Federal Trade Commission (FTC) has argued that office superstores like OfficeMax, Office Depot, and Staples are a separate relevant market from other smaller office supply retailers.
With new discussions, mini-cases, and exercises in the 3rd Edition, students are well-prepared to apply what they've learned in the text and class to their decision-making in the real world.
s CEO of investment bank Merrill Lynch, Stan O'Neal transformed the firm. After taking the helm in 2003, O'Neal changed the firm's top management team, shook up the staid corporate culture, and drove the firm to take more risk in search ...
Managerial Economics and Business Strategy