When Search Meets Web Usability

ISBN-10: 0321648153
ISBN-13: 9780321648150
Category: Computers
Pages: 208
Language: English
Published: 2009-04-08
Publisher: New Riders
Authors: Shari Thurow, Nick Musica

Description

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

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