Content Strategy for the Web

Description

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Content Strategy for the Web

  • 2012-02-28
  • 216 pages
  • Ebook
  • New Riders

Similar books

• 

  Family History Digital Libraries

  By William Sims Bainbridge

  One named Sara and Timberlake had 11 male workers, 1 female worker, and 4 children workers, so it might have employed the Minor family.

• 

  Foundation Dreamweaver MX

  By Craig Grannell, Jerome Turner, Matt Stephens

  So here's what we need to do to arrive at our layout: s Create the main table to hold all the page elements. s Deal with the navigation area which is ...

• 

  Cisco CCNA Certification, 2 Volume Set: Exam 200-301

  By Todd Lammle

  This inclusive, two-book set provides what you need to know to succeed on the new CCNA exam. The set includes Understanding Cisco Networking Technologies: Volume 1 and the CCNA Certification Study Guide: Volume 2.

• 

  CompTIA Network+ Study Guide: Exam N10-006

  By Todd Lammle

  ... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...

• 

  CompTIA Network+ Study Guide with Online Labs: N10-007 Exam

  By Todd Lammle, Jon Buhagiar

  ... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...

• 

  CCNA: Cisco Certified Network Associate FastPass

  By Todd Lammle

  S The S reference point defines the point between the customer router and an ... with the letter E deal with using ISDN on the existing telephone network.

• 

  Stranger in the Chat Room

  By Todd Hafer, Jedd Hafer

  A sequel to In the Chat Room With God finds a group of teens contacted by a mysterious and increasingly malevolent character who claims to know about their encounters with the Almighty and challenges their beliefs. Original.

• 

  Error Correction Coding: Mathematical Methods and Algorithms

  By Todd K. Moon

  M M−1∑ k=0 −∞ ∞ k=0 The average energy per signal E s ∫ can be related to the ... we will deal primarily with additive white Gaussian noise (AWGN), ...

• 

  Security+ Training Guide

  By Todd King

  ... to deal with most , but unfortunately not all , of these potential threats . ... The S / MIME standard implements encryption for message content using ...

• 

  CCDA: Cisco Certified Design Associate Study Guide: Exam 640-861

  By Todd Lammle, Andy Barkl

  S reference point The S reference point defines the reference point between ... with the letter E deal with using ISDN on the existing telephone network.