Neuro Web Design: What Makes Them Click?
- ISBN-10
- 0321648765
- ISBN-13
- 9780321648761
- Category
- Computers
- Pages
- 99998
- Language
- English
- Published
- 2009-03-30
- Publisher
- Peachpit Press
- Author
- Susan Weinschenk
Description
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Get the book
Similar books
-
Family History Digital Libraries
By William Sims BainbridgeOne named Sara and Timberlake had 11 male workers, 1 female worker, and 4 children workers, so it might have employed the Minor family.
-
Foundation Dreamweaver MX
By Craig Grannell, Jerome Turner, Matt StephensSo here's what we need to do to arrive at our layout: s Create the main table to hold all the page elements. s Deal with the navigation area which is ...
-
Cisco CCNA Certification, 2 Volume Set: Exam 200-301
By Todd LammleThis inclusive, two-book set provides what you need to know to succeed on the new CCNA exam. The set includes Understanding Cisco Networking Technologies: Volume 1 and the CCNA Certification Study Guide: Volume 2.
-
CompTIA Network+ Study Guide: Exam N10-006
By Todd Lammle... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...
-
CompTIA Network+ Study Guide with Online Labs: N10-007 Exam
By Todd Lammle, Jon Buhagiar... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...
-
CCNA: Cisco Certified Network Associate FastPass
By Todd LammleS The S reference point defines the point between the customer router and an ... with the letter E deal with using ISDN on the existing telephone network.
-
Stranger in the Chat Room
By Todd Hafer, Jedd HaferA sequel to In the Chat Room With God finds a group of teens contacted by a mysterious and increasingly malevolent character who claims to know about their encounters with the Almighty and challenges their beliefs. Original.
-
Error Correction Coding: Mathematical Methods and Algorithms
By Todd K. MoonM M−1∑ k=0 −∞ ∞ k=0 The average energy per signal E s ∫ can be related to the ... we will deal primarily with additive white Gaussian noise (AWGN), ...
-
Security+ Training Guide
By Todd King... to deal with most , but unfortunately not all , of these potential threats . ... The S / MIME standard implements encryption for message content using ...
-
CCDA: Cisco Certified Design Associate Study Guide: Exam 640-861
By Todd Lammle, Andy BarklS reference point The S reference point defines the reference point between ... with the letter E deal with using ISDN on the existing telephone network.