Managing Enterprise Content: A Unified Content Strategy
- ISBN-10
- 032181536X
- ISBN-13
- 9780321815361
- Category
- Business enterprises
- Language
- English
- Published
- 2012
- Publisher
- Voices That Matter
- Authors
- Ann Rockley, Charles Cooper
Description
We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.
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