Essentials of Marketing
- ISBN-10
- 0324043783
- ISBN-13
- 9780324043785
- Series
- Essentials of Marketing
- Category
- Business & Economics
- Pages
- 474
- Language
- English
- Published
- 2000-03
- Publisher
- South-Western Pub
- Authors
- Joseph F. Hair, Charles W. Lamb, Carl McDaniel
Description
All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapter includes application questions, many in the form of short scenarios, and agree/ disagree questions to help students articulate the concepts they are trying to master. Study Guide questions were designed to be similar in type and difficulty level to the Test Bank questions, so that review using the Study Guide will help students improve their test scores. Every chapter opens with a pre-test to help students assess their level of understanding before beginning to review. Other review tools in the chapter include chapter outlines with definitions of key terms, a synopsis of key points under the learning objectives, and vocabulary practice.
Get the book
Other editions
-
- 2022-09-01
- 470 pages
- Ebook
- Taylor & Francis
Similar books
-
Essentials of Marketing
By Edmund Jerome McCarthy, William D. PerreaultEssentials of Marketing
-
Essentials of Marketing
By Edmund Jerome McCarthy, William D. PerreaultEssentials of Marketing
-
Essentials of Marketing
By Jim Blythe, Jane MartinOn the other hand there is strong evidence that newness as such is an important factor in the consumer's decision-making process (Haines 1966). In other words, people like new things, but there is a cost attached.
-
Essentials of Marketing: A Global-managerial Approach
By Edmund Jerome McCarthy, William D. Perreault... 618 , 619 Bolton , Lesa E. , 630 Bolton , Ruth N. , 583 , 632 Bond , Edward U. , III , 585 Bondra , James C. , 596 Bone , Paula Fitzgerald , 616 Boninger , David S. , 589 Bonner , Joseph M. , 603 Bonoma , Thomas V. , 582 Bookbinder ...
-
Essentials of Marketing Management
By Geoffrey Lancaster, Lester MassinghamThis second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem.
-
Essentials of Marketing
By Edmund Jerome McCarthy, William D. Perreault, Joseph P. CannonThis book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.
-
Essentials of Marketing
By Paul Baines, Chris Fill, Kelly PageHunt, S. D. and Arnett, D. B. (2004) 'Market segmentation strategy, competitive advantage and public policy: grounding segmentation strategy in resourceadvantage theory', Australasian Marketing Journal, 12(1): 7–25.
-
Essentials of Marketing
By Joseph F. Hair, Charles W. Lamb, Carl D. McDanielThis book continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. It is ideal for those who wish to incorporate outside projects or readings into their course.
-
Absolute Essentials of Marketing Research
By Bonita M. KolbFocused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.
-
The Essentials of Contemporary Marketing
By Mo WillanIn alignment with its subject matter, The Handbook of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.