Small Business Management: An Entrepreneurial Emphasis
- ISBN-10
- 032406554X
- ISBN-13
- 9780324065541
- Series
- Small Business Management
- Category
- SMALL BUSINESS--MANAGEMENT.
- Pages
- 786
- Language
- English
- Published
- 2003
- Publisher
- South-Western Pub
- Authors
- Justin Gooderl Longenecker, Carlos W. Moore, J. William Petty
Description
This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. The companion CD-ROM is entitled "Preparing the business plan : to accompany Small business management."
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Other editions
-
- 2005-01
- 416 pages
- Paperback
- South-Western Pub
-
- 2024-02-13
- - pages
- Paperback
- SAGE Publications, Incorporated
-
- 2024-02-06
- - pages
- Paperback
- SAGE Publications, Incorporated
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