Marketing Research: An Aid to Decision Making

ISBN-10: 0324074506
ISBN-13: 9780324074505
Series: Marketing Research
Category: Marketing
Language: English
Published: 2002
Publisher: Cengage Learning
Author: Alan T. Shao

Description

How does marketing research affect your daily life? With Marketing Research: An Aid to Decision Making, 2e, students find out how marketing research processes and results lead to the marketing decisions that impact their daily lives. This book also teaches students about the important issues and methods involved in conducting marketing research, and then using the findings to manipulate the marketing mix to meet customer needs. Reviews of statistics and key marketing concepts help students brush up on the basics as they learn more about the marketing research tools and uses. A strong Internet focus keeps students in touch with the latest marketing research technologies. Students also learn how to effectively use the Internet to gather market research data more quickly and efficiently.

Get the book

Other editions

MARKETING RESEARCH: e-Book for MBA, 2nd Semester, SPPU
- 2023-11-01
- 256 pages
- Ebook
- Thakur Publication Private Limited
Marketing Research: Methodological Foundations, 13th Edition
- 2022-02-02
- 360 pages
- Paperback
- Independently Published
Marketing Research
- 2020-11-10
- 432 pages
- Paperback
- John Wiley & Sons
Marketing Research
- 2020-06-18
- 648 pages
- Paperback
- Cengage AU

Similar books

Social Marketing MKT3SEM (Custom Edition)
By Tapp Et Al Eagle
This custom title is published for La Trobe University.
M: Marketing
By Dhruv Grewal, Michael Levy
M: Marketing
Contemporary Marketing
By Louis E. Boone, David L. Kurtz
... David W. , 51 , 184 , 485 Crawford , C. Merle , 495 , 511 Crutchfield , Richard S. , 146 Cundiff , Edward W. ... Barnett , 102 Greyser , Stephen A. , 372 Griffin , Clare E. , 500 Grikscheit , Gary M. , 485 Gross , Charles W.
Grademaker
By Susan Peterson
This is an example of : selective distribution b . intensive distribution exclusive distribution d . dual distribution intermediary distribution C. e . al a . 11. Rolls Royce has a restrictive policy of only establishing one or two ...
How to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
By Alvin Jay Rosenstein, Daniel J. Rosenstein, Debbi Smith
How to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
Marketing
By Joel R. Evans, Barry Berman, William Joseph Patrick Wellington
... Cambrian College Gerard Edwards , Douglas College Gus Cameron , Fanshawe College Scott Follows , Acadia University Gloria Darroch , Northern Alberta Linda Hoffman , NAIT Institute of Technology Marina Jaffey , Camosun College Susan ...
Study Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan
By Caroline M. Fisher, William F. Schoell, Joseph P. Guiltinan
Study Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan
Marketing: Contemporary Concepts and Practices
By William F. Schoell, Joseph P. Guiltinan
Marketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing.
Marketing: Contemporary Concepts and Practices
By William F. Schoell, Joseph P. Guiltinan
Contemporary concepts and practices in marketing.
Test Bank for Marketing: Contemporary Concepts and Practices
By William F. Schoell
Test Bank for Marketing: Contemporary Concepts and Practices