Successful Service Operations Management
- ISBN-10
- 0324135564
- ISBN-13
- 9780324135565
- Series
- Successful Service Operations Management
- Category
- Customer services
- Language
- English
- Published
- 2003
- Publisher
- South Western Educational Publishing
- Authors
- Richard Metters, Kathryn King-Metters, Madeleine Pullman
Description
"This edition provides coverage of the full cycle of building a service business from concept formation through implementation. The first section of the book focuses on the important elements of constructing a business strategy. Section two details how to successfully implement that strategy in the design of the service system. Capacity management is an important strategic and tactical issue in many services, and is the subject of the four chapters in the third section of the book. Finally, the everyday tools that managers critically need are provided in the last section of the book."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
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