The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.
SELECTED READINGS ALEXANDER , GORDON J. , and ROGER D. STOVER . “ Pricing in the New Issue Convertible Debt Market . ... BRENNAN , M.J. , and E. S. SCHWARTZ . “ Convertible Bonds ; Valuation and Optimal Strategies for Call and ...
Tools of the Bull: How to Make Big Money in Bull Markets
The Schwartz Stock Market Handbook - 1996 Edition, has been revised and updated to make it bigger and better than ever. Written by David Schwartz, a widely read columnist for Investor's Chronicle - this book is a must for investors.
Investments: 投资学
琼斯教授别具一格的“训练者方法”能吸引和保持读者的注意力,他以一种学生能够理解和欣赏的方式编排相关材料。书中告诉你如何获取评估的高效信息、分析投资机会以及在投资 ...
本书由中信出版社与John Wiley & Sons,Inc.合作出版。
全书分为三部分:B 股市场概略、B 股炒作策略和B 股潜力黑马。全书简捷实用、深入浅出、内容新颖翔实、资料丰富。
Investment Banking: Valuation, Leveraged Buyouts, and Mergers & Acquisitions
本书向读者介绍了K线图的种类, 含义和绘制方法, 展示了K线图所反映的市场状况, 从预期和跟踪市场价格, 确定K线的买卖不同期间等多方面, 揭示了股票K线数十种研判技巧和实用战法, ...
由Microsoft Press授权出版