Business Marketing Management: A Strategic View of Industrial and Organizational Markets
- ISBN-10
- 0324190433
- ISBN-13
- 9780324190434
- Series
- Business Marketing Management
- Category
- Business & Economics
- Pages
- 714
- Language
- English
- Published
- 2004
- Publisher
- South-Western Pub
- Authors
- Thomas W. Speh, Michael D. Hutt
Description
Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.
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