Strategic Management: Competitiveness and Globalization. Instructor's Case Notes
- ISBN-10
- 0324203810
- ISBN-13
- 9780324203813
- Series
- Strategic Management
- Pages
- 372
- Language
- English
- Published
- 2005
Description
Threats Low growth potential in premium wine Low profit potential Fragmentation in premium market ( many ... markets that Diageo is not a growth company GENERAL PROBLEM STATEMENT How to gain a position in the premium wine business as a ...
