Small Business Management: An Entrepreneurial Emphasis

Small Business Management: An Entrepreneurial Emphasis
ISBN-10
0324226128
ISBN-13
9780324226126
Series
Small Business Management
Category
Business & Economics
Pages
636
Language
English
Published
2006
Publisher
South-Western Pub
Authors
Justin Gooderl Longenecker, Carlos W. Moore, J. William Petty

Description

Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one.

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