The Business of Sports: Text and Cases on Strategy and Management
- ISBN-10
- 0324233841
- ISBN-13
- 9780324233841
- Series
- The Business of Sports
- Category
- Professional sports
- Pages
- 492
- Language
- English
- Published
- 2006
- Publisher
- South-Western Pub
- Authors
- George Foster, Bill Walsh, Stephen A. Greyser
Description
Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test.
Get the book
Other editions
-
- 2017-02-17
- 454 pages
- Ebook
- Taylor & Francis
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