This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal.
本书分为八篇共十五章,内容包括:经济模型,效用和选择,需求曲线,不确定性,生产,成本,利润最大化和供给,一般均衡和福利,垄断,不完全竞争,要素市场定价等.
... Davis Roger Sherman University of Virginia William F. Shughart II University of Mississippi Philip A. Smith DeKalb College V. Kerry Smith North Carolina State University Rudy Fichtenbaum Bruce C. Horning Wright State University ...
The Fifth Edition reflects critical developments in the field, including a new chapter on game theory (Chapter 14), expanded coverage of behavioral economics, and the latest data and applications.
This edition includes a number of new topics, updated examples, and improved exposition of existing materials.
For Principles of Microeconomics courses.
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.
"; Hubbard/O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.; This is motivating to all students, whether they are business majors or not.
Problems in Microeconomics: Interactive Computer Problems for Intermediate Microeconomics
Revised edition of the authors's Microeconomics, [2017]
The book draws students in using a conversational writing style and delivers content with a fresh, exciting approach that reflects the authors' blend of teaching, consulting, and entrepreneurial experiences.