Transactions and Strategies: Economics for Management (with InfoApps)
- ISBN-10
- 0324314132
- ISBN-13
- 9780324314137
- Category
- Business & Economics
- Pages
- 576
- Language
- English
- Published
- 2010-02-03
- Publisher
- Cengage Learning
- Author
- Robert J. Michaels
Description
The first and only text for managerial economics to be organized around Oliver Williamson's basic paradigm, TRANSACTIONS AND STRATEGIES: ECONOMICS FOR MANAGERS takes a modern approach to managerial economics that is uniquely suited to today's business students. Organized around the idea that transactions are the fundamental unit of economics and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary text brings the course materials for managerial economics up to date with the theory and practice of the field. The first half of the text covers the familiar economic theory of markets when transactions are standardized while the second half focuses on contracts, risk and asymmetric information, and organizational design. Vivid examples found in each chapter highlight important concepts and help your students become informed business decision makers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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