Marketing Channels
- ISBN-10
- 0324316984
- ISBN-13
- 9780324316988
- Series
- Marketing Channels
- Category
- Business & Economics
- Pages
- 696
- Language
- English
- Published
- 2012-07-25
- Publisher
- Cengage Learning
- Author
- Bert Rosenbloom
Description
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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