Business Research Methods

Business Research Methods
ISBN-10
0324320620
ISBN-13
9780324320626
Series
Business Research Methods
Category
Business & Economics
Pages
674
Language
English
Published
2009-08-01
Publisher
South-Western Pub
Author
William G. Zikmund

Description

BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age

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