Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
- ISBN-10
- 0324321430
- ISBN-13
- 9780324321432
- Series
- Advertising, Promotion, and other aspects of Integrated Marketing Communications
- Category
- Business & Economics
- Pages
- 656
- Language
- English
- Published
- 2006-01-20
- Publisher
- Cengage Learning
- Author
- Terence Shimp
Description
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Other editions
-
- 2017-06-08
- 635 pages
- Paperback
- Cengage Learning
-
- 2017-06-08
- 635 pages
- Ebook
- Cengage Learning
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