Managerial Economics: Applications, Strategies, and Tactics

Managerial Economics: Applications, Strategies, and Tactics
ISBN-10
0324421605
ISBN-13
9780324421606
Series
Managerial Economics
Category
Business & Economics
Pages
792
Language
English
Published
2007-05-01
Publisher
Cengage Learning
Authors
Frederick Harris, James McGuigan, R. Moyer

Description

Packed with managerially oriented applications, MANAGERIAL ECONOMICS, 11th edition illustrates how actual managers apply theories and techniques to solve real-world problems as it teaches future business leaders how to think analytically and make better decisions. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand. The new streamlined edition is concise, current, and cutting edge and gives instructors more flexibility than ever. The seasoned author team balances traditional neoclassical micro theory with extensive coverage of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. It also offers thorough integration of international issues, including new material on China and India. In addition, CengageNOW's innovative timesaving suite of online tools offers unrivaled course planning and management tools, enabling instructors to pinpoint how well their students master key concepts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books