Essentials of Marketing Research
- ISBN-10
- 0324548273
- ISBN-13
- 9780324548273
- Series
- Essentials of Marketing Research
- Category
- Marketing research
- Pages
- 414
- Language
- English
- Published
- 2006-11-01
- Publisher
- South Western Educational Publishing
- Authors
- Barry J. Babin, William G. Zikmund
Description
In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 3rd, was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text. ESSENTIAL'S OF MARKETING RESEARCH focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics.
Get the book
Other editions
-
- 2009-07-01
- 436 pages
- Paperback
- South Western Educational Publishing
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