Small Business Management: Launching and Growing Entrepreneurial Ventures

Small Business Management: Launching and Growing Entrepreneurial Ventures
ISBN-10
0324569726
ISBN-13
9780324569728
Series
Small Business Management
Category
Business & Economics
Pages
768
Language
English
Published
2007-12-10
Publisher
Cengage Learning
Authors
Carlos W. Moore, Justin Longenecker, J. Petty

Description

Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as Small Business School video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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