Essentials of Marketing
- ISBN-10
- 0324584423
- ISBN-13
- 9780324584424
- Series
- Essentials of Marketing
- Category
- Marketing
- Pages
- 546
- Language
- English
- Published
- 2008-02-01
- Publisher
- South Western Educational Publishing
- Authors
- Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel
Description
This book continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. It is ideal for those who wish to incorporate outside projects or readings into their course.
Get the book
Other editions
-
- 2022-09-01
- 470 pages
- Ebook
- Taylor & Francis
Similar books
-
Essentials of Marketing: A Marketing Strategy Planning Approach
By Edmund Jerome McCarthy, William D. Perreault, Joseph P. CannonA copy of this current textbook can be checked out for 2-hours at the Reserve Desk. If it is unavailable, you may place a hold to get on the waiting list.
-
Essentials of Marketing
By Frances Brassington, Stephen PettittContents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
-
Essentials of Marketing
By Edmund Jerome McCarthy, William D. PerreaultEssentials of Marketing
-
Essentials of Marketing
By Edmund Jerome McCarthy, William D. PerreaultEssentials of Marketing
-
Essentials of Marketing- LOOSELEAF
By William D. Perreault, Joseph P. Cannon, E. Jerome McCarthyIts managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.
-
Essentials of Marketing
By Jane Martin, JIM. MARTIN BLYTHEThe book is further complemented by a full range of online resources, including companion website, power-point slides and an instructor's manual. Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles.
-
Essentials of Marketing Management
By Geoffrey Lancaster, Lester MassinghamDesigned and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic ...
-
Essentials of Marketing
"This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business.
-
Essentials of Marketing: A Marketing Strategy Planning Approach
By William, E. Jerome McCarthy, Joseph CannonInstructors and students can trust that this new edition of Essentials of Marketing 14e - and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs.
-
Essentials of Marketing Research
By Joseph F. Hair, David J. Ortinau, Dana L. Harrison"First, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than 60 percent of all data collection methods.