Essentials of Marketing Research
- ISBN-10
- 0324593759
- ISBN-13
- 9780324593754
- Series
- Essentials of Marketing Research
- Category
- Business & Economics
- Pages
- 436
- Language
- English
- Published
- 2009
- Publisher
- South-Western Pub
- Authors
- Barry J. Babin, William G. Zikmund
Description
The organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process.
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