Ogilvy on Advertising

Ogilvy on Advertising
ISBN-10
0330269852
ISBN-13
9780330269858
Pages
224
Language
English
Published
1983
Publisher
Pan
Author
David Ogilvy

Description

A practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

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