Marketing: Theory and Practice
- ISBN-10
- 0333650395
- ISBN-13
- 9780333650394
- Series
- Marketing
- Pages
- 416
- Language
- English
- Published
- 1995
- Author
- Michael J. Baker
Description
A standard work covering the whole of marketing theory and practice, this edition has been re-designed to be reader friendly with many contributions on current topics, including extended sections on: the evolution of the marketing concept; ...
