Contemporary Cases in Retail Operations
- ISBN-10
- 0333764811
- ISBN-13
- 9780333764817
- Category
- Marketing
- Pages
- 343
- Language
- English
- Published
- 2000
- Publisher
- Palgrave He UK
- Author
- Brenda Oldfield
Description
These case studies are written for students of retailing or those newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems with practical solutions. The case studies have clear learning objectives.
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