Building Brands Interactively: Transforming Your Business for the Digital Economy
- ISBN-10
- 0333923944
- ISBN-13
- 9780333923948
- Category
- Brand name products
- Pages
- 288
- Language
- English
- Published
- 2000-06-01
- Authors
- Stewart Pearson, Sharma J K
Description
The web and new information technologies have transformed the marketplace. It has created new mega-brands and put pressure on even the most solid traditional brand names. This book introduces new business models, structures and practices.
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