E-business: Principles and Practice
- ISBN-10
- 0333949137
- ISBN-13
- 9780333949139
- Series
- E-business
- Category
- Business & Economics
- Pages
- 266
- Language
- English
- Published
- 2002
- Publisher
- Palgrave Macmillan
- Author
- J. E. Rowley
Description
This work offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, IT, strategy and organizational studies.
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Other editions
-
- 2021-05-19
- 170 pages
- Paperback
- BoD – Books on Demand
-
- 2019-04-16
- 1019 pages
- Ebook
- Springer-Verlag
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