This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has insinuated itself into contemporary everyday life, and how sport and media have made themselves mutually indispensable as well as, for whole societies of people, unavoidable. ... In linking how media sport is produced with what it produces, this lively introduction to sport and the media helps us to understand the cultural power and influence of the sports image and the sports page.
Examining the ways in which media sport has insinuated itself into contemporary everyday life, this book traces the rise of the sports media and the economic and political influences on and implications of the media sports cultural complex.
This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has...
David L. Andrews is Associate Professor, Sport Commerce and Culture Program, Department of Kinesiology, University of Maryland, USA. Ketra L. Armstrong is Assistant Professor, Sport Management, The Ohio State University, USA.
And as the wider culture works through shifting gender roles and masculine power, those anxieties are also found in the experiences of female sports journalists, athletes, and fans, and through the coverage of violence by and against male ...
... Latino player to be elected to the National Baseball Hall of Fame in 1973. In a similar light, the leg- endary Ted Williams was born in San Diego, California, to a Mexican-American mother, and he went on to become one of a greatest ...
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.
of branding – notably the use of the term 'football' for soccer (Rosenberg 2009 ). ... (Cornes 2005 ) Even seven years after the establishment of the A-League, veteran soccer commentator, Les Murray, would still find the curse of ...
Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of ‘mediatization’ and examines how media - historically and currently – are significant drivers for social and cultural change in sport ...
This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and society.
... 2001), Sport, Culture and the Media: The Unruly Trinity (Open University Press, 2004), Global Media Sport: Flows, Forms and Futures (Bloomsbury Academic, 2011), and Sport, Public Broadcasting, and Cultural Citizenship: Signal Lost?