This title provides an innovative introduction to the study of the media, focusing on celebrity culture.
Consequently, this volume is accessible to a broad public, though it is primarily intended for students and teachers of media studies.
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. ...
Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.
This book examines the real fake news: the constant flow of purposefully crafted, sensational, emotionally charged, misleading or totally fabricated information that mimics the form of mainstream news.
... 78–9, 104,209, 258, 262, 269, 270, 271, 280 programming 18, 31, 131, 133, 136, 177, 178, 185, 194, 195 Prometheus 42, 43,44, 62, 85,223 propaganda 129, 228, 280 Propp, Vladimir 61, 84, 105 Proust, Marcel 83 publicity 228, 302 Index.
Marketing and branding experts Mark and Pearson (2001) declared, Ar etypal psy ology helps us understand the intrinsic meaning of product categories and consequently helps marketers create enduring brand identities that establish ...
"Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution....
Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful′ - Sociology The Second Edition of this ...