Consumer Psychology

ISBN-10: 033523979X
ISBN-13: 9780335239795
Category: Psychology
Pages: 258
Language: English
Published: 2010-01-01
Publisher: McGraw-Hill Education (UK)
Author: Jansson-Boyd

Description

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

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Other editions

Consumer Psychology: A Life Span Developmental Approach
- 2018-07-04
- 354 pages
- Ebook
- Springer
Consumer Psychology: A Study Guide to Qualitative Research Methods
- 2016-04-18
- 168 pages
- Ebook
- Verlag Barbara Budrich

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