Exploring Media Discourse
- ISBN-10
- 0340719885
- ISBN-13
- 9780340719886
- Category
- Social Science
- Pages
- 224
- Language
- English
- Published
- 2003-03-28
- Publisher
- Bloomsbury USA
- Author
- Myra Macdonald
Description
The concept of discourse is immensely useful in analysing media texts. Yet it is often seen as primarily a linguistic tool. This book explores the ways in which it can be used for media studies, especially for understanding the interplay between verbal and visual signification in today's media.
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