Writing Great Business Letters in a Week
- ISBN-10
- 0340782404
- ISBN-13
- 9780340782408
- Category
- Commercial correspondence
- Pages
- 96
- Language
- English
- Published
- 2000
- Authors
- Steve Morris, Graham Willcocks
Description
Although we live in a high-tech world, business letter are still the single most important communication tool available. They play a key rolw in creating lifelong customer relationships. This practical guide covers: Starting, structuring and ending letters; Direct mail - avoiding the common pitfalls; Service letters - making them warm and approachable; Information letters - making them clear; Difficult to write letters - making them easier.
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