Achieving Business Alchemy in a Week
- ISBN-10
- 0340857684
- ISBN-13
- 9780340857687
- Category
- Reference
- Pages
- 96
- Language
- English
- Published
- 2003-02-01
- Author
- Robert Ashton
Description
Following the ground breaking work of authors such as Charles Handy, this book is aimed at general managers, especially owner-managers of SMEs, who wish to innovate and create new opportunities, both within their organisation and their lives. The emphasis here is on differentiating and growing through creation rather than competition and through looking at problems in a new way.
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