The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First
- ISBN-10
- 0345517652
- ISBN-13
- 9780345517654
- Category
- Sports & Recreation
- Pages
- 253
- Language
- English
- Published
- 2011
- Publisher
- ESPN Books
- Author
- Jonah Keri
Description
A case study of effective business practices demonstrated by a champion sports organization traces the Tampa Bay Devil Rays takeover by two former Goldman Sachs partners and the subsequent rebranding and executive strategies that rendered the team a model franchise.
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